Fred wiersema biography

Fred Wiersema is a visionary in the area of customer strategy. Fred Wiersema is also known for his contribution of the development of the value and growth disciplines.

Fred Wiersema biography

Fred Wiersema possesses a Dutch nationality. He obtained his Bachelor degree upon completing his BSc. Economics programme at the Erasmus University.

Furthermore, he obtained an MA degree in Marketing from the University of Lancaster (United Kingdom. Wiersema also holds a doctorate (Ph.D.) in business administration from Harvard University. In the past 25 years Wiersema has acquired a wealth of experience by doing research with the intention of sharing this knowledge.

His three primary areas of attention are focus enhancement, establishing customer relations management and creating a winning culture. Wiersema helps organizations find answers to key questions such as:

• What makes a company really special in the eyes of a customer?
• Why do buyers gravitate to certain companies while other similarly-qualified
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  The Discipline of Market Leaders

  Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx "absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing.
  
  Once powerful companies that haven't gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
  
  About the Author
  
  Michael Treacy is a leading authority and lecturer on business strategy and corporate transformation. He is the founder of Treacy & Company LLC, a Boston-based management consulting and venture firm. Fred Wiersema i

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  The New Market Leaders

  Meet the New Market Leaders
  
  The idea for this book originated during a World Economic Forum summit meeting in 1996. Over lunch, I joined a number of U.S. and European executives in aan animated discussion about the emerging Internet economy. In the United States, some of the Europeans noted, managers appear fascinated by colorful stories about upstarts, whereas in Europe they show a bias for hard data and solid track records. "Tell me," one person asked, "when you watch all the hype about the the Web and these New Economy players, how do you size up their true influence and potential?" With no satisfactory answer, it occurred to me that we needed a fresh way to look at companies' performance and market strategies, and one that would apply to both conventional and new businesses.
  
  Consider: When Fortune magazine surveyed more than ten ten thousand executives, directors, and securities analysts to compile its 1999 lists of most-admired companies, Catepillar Inc. led the industrial and farm equipment suppliers, and Merrill Lynch & Co., the securitie