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Paul Rand

Rand’s work will always be linked to the creation of the greatest American brand identities, characterized by abstract designs, which were all influenced by the greats artistic influences of all time - first and foremost by the movements of De Stijl and Russian Constructivism, but also by the famous German Bauhaus school, and by the works of artists such as Paul Klee, Alexander Calder and Joan Miró. His projects were extremely precise and accurate, and he also had a great passion for typography: Rand loved to experiment with it, together with the techniques of collage and editing, especially on the occasion of the many editorial collaborations for catalogues and newspapers, which include Esquire-Coronet, Apparel Arts and, above all, Direction. Rand often carried out these assignments, in particular those for Direction, for free - provided that he could express his creativity freely, without any constraints.

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Paul Rand

Artist

born New York City 1914-died Norwalk, CT 1996

Biography: Paul Rand was one of the twentieth century's most influential graphic designers. Born in New York City, Rand was educated at Pratt Institute, Parsons School of Design, and the Art Students League, where he worked with George Grosz. From 1936 to 1941 he served as the art editor of Esquire magazine, and he taught at the Advertising Guild, Pratt, Cooper Union, and Yale University, where he was a professor emeritus of graphic design. He has received awards from the American Institute of Graphic Arts and the Art Directors Club of New York and was given an honorary doctorate by the Philadelphia College of Art.
Rand designed the logos for a number of major commercial firms, including IBM, the American Broadcasting Company, and Westinghouse Corporation. His commitment to design education, combined with his writings and numerous visual innovations, constitutes a lasting legacy for American designers.
Rand's poster designs reflected his theoretical writings on this art form. In one important essay he
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Paul Rand, originally named Peretz Rosenbaum, is widely recognized as one of the most influential graphic designers of the twentieth century. His approach towards design was based on modernism, and he established the corporate logos and branding trends during his practice period, including for IBM, UPS, and ABC.
One of the features of Rand's work is the depreciation of the design, the combination of beauty and practicality. His designs were not just art; they were problems to be solved through design principles, which he believed were that good design should be as simple, straightforward, and reserved as possible. Rand also served many years as an instructor of graphic design at Yale University, where he guided the next generation of designers.
Rand's early life was in Brooklyn, New York, and his initial experience of graphic designing was when he made signs for his father's grocery store. He received his formal education at some of the most prominent institutions, including Pratt Institute, Parsons School of Design, and the Art Students League of New York; however, he was essen