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There’s probably no one in the advertising world who hasn’t heard of David Ogilvy. How did he make commercial communications history? And what is his contribution to the world of advertising?

Ogilvy was guided above all by his rationality and his ability to create advertising campaigns that actually made people buy the advertised products. This was his main goal and idea. His revolutionary approach was based on the philosophy that advertising must be based on scientific and psychological principles. Although in his time he did not have the analytical tools that today's marketers use, he liked to observe the behaviour of the target group in order to detect their problems and then offer them a solution in the form of a product. Which is a technique that we still commonly use in marketing today and is quite demonstrably workable. He used facts as a weapon and brought out the best qualities of the product. In the light of everything stood the benefit that the customer gets. This is beautifully illustrated, for example, in his advertisement for Dove soap, which was supposed to solve

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David Ogilvy

Born

in West Horsley, Surrey, The United Kingdom

June 23, 1911

Died

July 21, 1999

Website

http://www.ogilvy.com/About/Our-History/David-O...

Genre

Business

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David Mackenzie Ogilvy was born in West Horsley, England, on June 23, 1911. He was educated at Fettes College in Edinburgh and at Christ Church, Oxford (although he didn't graduate).
david ogilvy After Oxford, Ogilvy went to Paris, where he worked in the kitchen of the Hotel Majestic. He learned discipline, management - and when to move on: "If I stayed at the Majestic I would have faced years of slave wages, fiendish pressure, and perpetual exhaustion." He returned to England to sell cooking stoves, door-to-door.
Ogilvy's career with Aga Cookers was astonishing. He sold stoves to nuns, drunkards, and everyone in between. In 1935 he wrote a guide for Aga salesmen (Fortune magazine called it "probably the best sales manual ever written"). AmonDavid Mackenzie Ogilvy was born in West Horsley, England, on June 23, 1911. He was educated at Fettes College in Edi

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David Ogilvy (businessman)

British advertising executive (1911–1999)

David Ogilvy CBE

Born	David Mackenzie Ogilvy 23 June 1911 West Horsley, Surrey, England, United Kingdom
Died	21 July 1999(1999-07-21) (aged 88) Château de Touffou, Bonnes, France
Occupation	Advertising executive
Children	David F. Ogilvy
Relatives	Ian Ogilvy (nephew)

David Mackenzie OgilvyCBE (; 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising." Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits. His most famous campaigns include Rolls-Royce, Dove soap, and Hathaway shirts.

Early life (1911–1938)

David Mackenzie Ogilvy was born on 23 June 1911 at West Horsley, Surrey in England.^[1] His mother was Dorothy Blew Fairfield, daughter of Arthur Rowan Fairfield, a civil servant from Ireland. His father, Francis John Longley Ogilvy, was a stockbroker.^[2]^[3]

He was th